The influence of product innovation messages on the intention to purchase incumbent products
Year of publication: |
2021
|
---|---|
Authors: | Lee, Kyootai ; Shim, Eugene ; Kim, Jiyeon ; Nam, Hyunjeong |
Published in: |
Journal of Innovation & Knowledge (JIK). - Amsterdam : Elsevier, ISSN 2444-569X. - Vol. 6.2021, 3, p. 154-166
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Regulatory focus | Regulatory fit | Framing effects | Technological advancement | Price drop |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1016/j.jik.2021.01.003 [DOI] 176435866X [GVK] hdl:10419/260961 [Handle] |
Classification: | C90 - Design of Experiments. General ; M31 - Marketing ; M37 - Advertising ; O33 - Technological Change: Choices and Consequences; Diffusion Processes |
Source: |
-
The influence of product innovation messages on the intention to purchase incumbent products
Lee, Kyootai, (2021)
-
Ho, Shu-Hsun, (2011)
-
Impact of Subliminal Messages on Consumer Behavior : A Fresh Look into the Future
Sur, Ratul, (2016)
- More ...
-
The influence of product innovation messages on the intention to purchase incumbent products
Lee, Kyootai, (2021)
-
Ethical judgments in supply chain management : a scenario analysis
Ha, Byoung-Chun, (2016)
-
Investigating the fair treatment of suppliers and its trust fostering role and performance benefits
Son, Byung-Gak, (2019)
- More ...