The Influence of Program Context Intensity: An Examination of Television Advertising During War News
| Year of publication: |
2010
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|---|---|
| Authors: | Damon Aiken, K ; Malkewitz, Keven |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 32.2010, 2, p. 27-41
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