The influence of promotional activity and different electoral systems on voter turnout : a study of the UK and German Euro elections
Year of publication: |
2010
|
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Authors: | Whitelock, Amy ; Whitelock, Jeryl ; Heerde, Jennifer van |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 3/4, p. 401-420
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Subject: | Wahlkampf | Electoral campaign | Wahlsystem | Electoral system | Werbemittel | Promotional materials | Werbewirkung | Advertising effects | Wahl | Election | Großbritannien | United Kingdom | Deutschland | Germany |
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