The influence of service brand orientation on hotel employees' attitude and behaviors in China
Ceridwyn King; Kevin Kam Fung So
| Year of publication: |
2013
|
|---|---|
| Authors: | King, Ceridwyn ; So, Kevin Kam Fung ; Grace, Debra |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 34.2013, p. 172-180
|
| Subject: | Hotellerie | Hotel industry | Internationaler Wettbewerb | International competition | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Arbeitszufriedenheit | Job satisfaction | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766712