The influence of shared consumption on product efficacy perceptions : the detrimental effect of sharing with strangers
Year of publication: |
2024
|
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Authors: | Lteif, Lama ; Block, Lauren ; Kramer, Thomas ; Hada, Mahima |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 3, p. 536-551
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Subject: | product sharing | shared consumption | efficacy | egocentric categorization | self-brand connection | self-referencing |
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