The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Robert Madrigal
| Year of publication: |
2009
|
|---|---|
| Authors: | Madrigal, Robert |
| Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 278-297
|
| Subject: | Fußball | Football | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785216