The influence of social class on the perceptions of country of origin: National brands produced in overseas locations
Year of publication: |
2013
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Authors: | Miranda, Mario Joseph ; Parkvithee, Narissara |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 4 (14.6.), p. 388-404
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