The interaction effect of country-of-origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels
Narissara Parkvithee; Mario J. Miranda
| Year of publication: |
2012
|
|---|---|
| Authors: | Parkvithee, Narissara ; Miranda, Mario J. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 1, p. 7-22
|
| Subject: | Ursprungsregeln | Rules of origin | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Bekleidungsindustrie | Clothing industry | Thailand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009492379