The influence of status differentiation on vertical brand extension : intercultural and intracultural comparisons
Xiang Fang and Shengdong Lin
| Year of publication: |
2017
|
|---|---|
| Authors: | Fang, Xiang ; Lin, Shengdong |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 8.2017, 4, p. 404-423
|
| Subject: | Brand image | Status differentiation | Stretch | Vertical brand extension | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenimage | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-04-2016-0014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011811885