The influence of technology acceptance model aspects on the adoption of database marketing technology by tour operators in Tanzania
Year of publication: |
2022
|
---|---|
Authors: | Swallehe, Omary |
Published in: |
Business, industry and trade in the Tropics. - London : Routledge, ISBN 978-1-003-15358-0. - 2022, p. 230-247
|
Subject: | Tourismuswirtschaft | Tourism industry | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption | Tansania | Tanzania |
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