The influence of the adoption of electronic customer relationship management on quality of relation
Sameh Tebourbi, Romdhane Khemakhem
| Year of publication: |
2024
|
|---|---|
| Authors: | Tebourbi, Sameh ; Khemakhem, Romdhane |
| Published in: |
Digital business and optimizing operating strategies. - Hershey PA, USA : IGI Global, ISBN 979-8-3693-0428-0. - 2024, p. 222-238
|
| Subject: | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-0428-0.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485543