The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Year of publication: |
June 2016
|
---|---|
Authors: | Chiu, Su-Chin ; Liu, Chih-Hsing ; Tu, Jin-Hua |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 53.2016, p. 226-234
|
Subject: | Corporate reputation | Word of mouth | Empathy | Service quality | Purchase intention | Dienstleistungsqualität | Virales Marketing | Viral marketing | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Firmenimage | Urlaubsverhalten | Holiday behaviour | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction | Niedrigpreisstrategie | Low-cost strategy |
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