The influence of user-generated content on video game demand
Year of publication: |
2020
|
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Authors: | Brunt, Christopher S. ; King, Amanda S. ; King, John T. |
Published in: |
Journal of cultural economics. - New York, NY : Springer Science+Business Media, ISSN 1573-6997, ZDB-ID 1478693-X. - Vol. 44.2020, 1, p. 35-56
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Subject: | Video games | Experience goods | Influence effect | Demand estimation | Consumer reviews | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand | Experiment | Virales Marketing | Viral marketing |
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