The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India
Year of publication: |
2009
|
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Authors: | Chakrabarti, Somnath ; Baisya, Rajat K. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 33.2009, 6, p. 706-714
|
Subject: | Bekleidung | Clothing | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Indien | India |
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