The influences of restaurant menu font style, background color, and physical weight on consumers' perceptions
Year of publication: |
2016
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Authors: | Magnini, Vincent P. ; Kim, Seontaik |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 53.2016, p. 42-48
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Subject: | Menu background color | Menu font style | Menu weight | Restaurant scale | Restaurant service | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry |
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