The influences of suppliers on buyer market competitiveness: an opportunism perspective
Year of publication: |
2017
|
---|---|
Authors: | Yen, Yu-Xiang ; Hung, Shiu-Wan |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 32.2017, 1, p. 18-29
|
Publisher: |
Emerald Publishing Limited |
Subject: | Competitiveness | Industrial relations | Relationship marketing | Buyer-seller relationships | Partnership | Business-to-Business marketing |
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