The influences of technological characteristics and user beliefs on customers' perceptions of live chat usage in mobile banking
Year of publication: |
2022
|
---|---|
Authors: | Wu, Chorng-Guang ; Ho, Jonathan C. |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 1, p. 68-86
|
Subject: | Live chat | Mobile banking | Technological characteristics | User beliefs | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Digitalisierung | Digitization | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion |
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