The influential attributes that affect resident slot gamblers' repatronage intentions and willingness to recommend casinos to others
Sunyoung Yi; James A. Busser
| Year of publication: |
2008
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|---|---|
| Authors: | Yi, Sunyoung ; Busser, James A. |
| Published in: |
Journal of hospitality & leisure marketing : the international forum for research, theory & practice. - Binghamton, NY : Haworth Press, ISSN 1050-7051, ZDB-ID 1344118-8. - Vol. 16.2007, 4, p. 343-367
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| Subject: | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766529