Is the information of customer types and preferences to personal selling worth the investment in innovative technology? : a modeling approach
Hisashi Kurata
| Year of publication: |
2019
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|---|---|
| Authors: | Kurata, Hisashi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 371-379
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| Subject: | Personal selling | Value of information | Service supersaturation | Retailing | Service quality | Informationswert | Information value | Einzelhandel | Retail trade | USA | United States | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.01.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012026012