The integration of CSR into corporate communication in large European companies
Year of publication: |
2012
|
---|---|
Authors: | Pollach, Irene ; Johansen, Trine S. ; Nielsen, Anne Ellerup ; Thomsen, Christa |
Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 16.2012, 2, p. 204-216
|
Subject: | Großunternehmen | Large firm | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Organisationsstruktur | Organizational structure | Organisatorischer Wandel | Organizational change | Europa | Europe |
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