The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets
Year of publication: |
2023
|
---|---|
Authors: | Dadzie, Kofi Q. ; Dadzie, Charlene ; Johnston, Wesley J. ; Winston, Evelyn ; Wang, Haizhong |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 2, p. 367-383
|
Subject: | 4As marketing mix activities | Baseline supply chain integration | China | Emerging market economies | Ghana | Logistics and marketing integration | Logistics management | Market share performance | Lieferkette | Supply chain | Logistik | Logistics | Schwellenländer | Emerging economies | Marktintegration | Market integration | Marketingmanagement | Marketing management |
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