The intensity of ethnic affiliation : a study of the sociology of Hispanic consumption
Year of publication: |
1986
|
---|---|
Authors: | Deshpandé, Rohit |
Other Persons: | Hoyer, Wayne D. (contributor) ; Donthu, Naveen (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 2, p. 214-220
|
Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Hispano-Amerikaner | Hispanics | 1986 |
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