Interactions and consequences of inertia and switching costs
Year of publication: |
2012
|
---|---|
Authors: | Lee, Richard ; Neale, Larry |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 5, p. 365-374
|
Subject: | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry |
-
Will they pitch or will they switch? : Comparing Chinese and American consumers
Krishen, Anjala S., (2018)
-
The divergent "loyalty" behaviors of a captive consumer
Leisen Pollack, Birgit, (2017)
-
Somosi, Agnes, (2018)
- More ...
-
The interactions of consumption characteristics on social norms
Lee, Richard, (2009)
-
Interactions and consequences of inertia and switching costs
Lee, Richard, (2012)
-
The interactions of consumption characteristics on social norms
Lee, Richard, (2009)
- More ...