The international film business : a market guide beyond Hollywood
Angus Finney
| Year of publication: |
2010 ; 1. publ.
|
|---|---|
| Authors: | Finney, Angus |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Filmwirtschaft | Film industry | Marketing | Vertrieb | Physical distribution | Strategisches Management | Strategic management | Filmmarkt | Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XIV, 245 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema experience -- Users, consumers and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study interview: Simon Franks, Redbus Group -- Conclusion: the new looking glass-a changing wonderland. 1005 |
| ISBN: | 0-415-57584-2 ; 0-415-57585-0 ; 978-0-415-57584-3 ; 978-0-415-57585-0 ; 0-203-85114-5 ; 978-0-203-85114-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003908726