The internet as a new marketplace : implications for consumer behavior and marketing management
Gina Colarelli O'Connor; Robert O'Keefe
| Year of publication: |
2000
|
|---|---|
| Authors: | O'Connor, Gina Colarelli ; O'Keefe, Robert M. |
| Subject: | Mobile Marketing | Mobile marketing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben In: Handbook on electronic commerce |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001449605