The interplay of social influence and nature of fulfillment: Effects on consumer attitudes
Year of publication: |
2004
|
---|---|
Authors: | Bailey, Ainsworth Anthony |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 4, p. 263-278
|
Saved in:
Saved in favorites
Similar items by person
-
Broken (promotional) promises : the impact of firm reputation and blame
Bailey, Ainsworth Anthony, (2010)
-
Evaluating consumer response to EDLPs
Bailey, Ainsworth Anthony, (2008)
-
Bailey, Ainsworth Anthony, (2007)
- More ...