The interrelationships between relationship marketing constructs and customer engagement dimensions
Year of publication: |
September-October 2018
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Authors: | Van Tonder, Estelle ; Petzer, Daniël Johannes |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 38.2018, 13/14, p. 948-973
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Subject: | Affective commitment | customer engagement | customer satisfaction | customer perceived value | trust | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Dienstleistungsqualität | Service quality |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/02642069.2018.1425398 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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