The invention of the Camper brand : brand building of Mallorca shoe-manufacturing
Carles Manera & Jaume Garau-Taberner
| Year of publication: |
2012
|
|---|---|
| Authors: | Manera, Carles ; Garau-Taberner, Jaume |
| Published in: |
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]. - Bruxelles : Lang, ISBN 90-5201-793-X. - 2012, p. 155-185
|
| Subject: | Mallorca | Majorca | Markenführung | Brand management | Erfolgsfaktor | Success factor | Schuhindustrie | Footwear industry | 1975-2001 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009520618