The joint effects of choice assortment and regulatory focus on choice behavior
Year of publication: |
2012
|
---|---|
Authors: | Som, Anirban ; Lee, Yih Hwai |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 2, p. 202-209
|
Subject: | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation |
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