The Journal of Business-to-Business Marketing at 21 and my perspective on the field of B to B marketing
Robert E. Spekman
| Year of publication: |
2015
|
|---|---|
| Authors: | Spekman, Robert E. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 1/2, p. 87-94
|
| Subject: | B to B marketing | the quality of B to B scholarship | the future of business-to-business marketing research | the impact of B to B marketing research | B-to-B-Marketing | Business-to-business marketing | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304034