The key account management system in the paper industry business environment
Year of publication: |
2009
|
---|---|
Authors: | Piila, Laura ; Haapasalo, Harri |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 2.2009, 3/4, p. 223-240
|
Subject: | Papierindustrie | Pulp and paper industry | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Finnland | Finland |
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