The language of crowdfunding : an exploratory study of entrepreneurial and other campaigns
Tara Gerstner, Kevin P. Taylor, Leigh Moon, and Noelle Butski
Year of publication: |
2024
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Authors: | Gerstner, Tara ; Taylor, Kevin P. ; Moon, Leigh ; Butski, Noelle |
Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 61.2024, 3, p. 549-572
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Subject: | entrepreneurship | language | crowdfunding | LIWC | Kickstarter | Entrepreneurship | Entrepreneurship approach | Crowdfunding | Sprache | Language | Unternehmensgründung | Business start-up |
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