The right touch of pitch assertiveness : examining entrepreneurs' gender and project category fit in crowdfunding
Year of publication: |
2022
|
---|---|
Authors: | McSweeney, Jordan J. ; McSweeney, Kevin T. ; Webb, Justin W. ; Devers, Cynthia E. |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 37.2022, 4, p. 1-22
|
Subject: | Crowdfunding | Gender | Pitch language | Qualitative comparative analysis | Geschlecht | Niederlande | Netherlands | Entrepreneurship | Entrepreneurship approach | Sprache | Language | Unternehmensgründung | Business start-up | Qualitative Methode | Qualitative method |
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