The layers of relational communication in evaluating health care services
Year of publication: |
2015
|
---|---|
Authors: | Kang, Doo Syen ; Choy, Syng Pom |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 9.2015, 4, p. 349-368
|
Subject: | Family involvement | Communication strategies | Word of mouth | Service value | Opinion leadership | Patient-to-patient interaction | Virales Marketing | Viral marketing | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Interne Kommunikation | Internal communication | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care |
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