Understanding on consumption behaviors in art and cultural sectors for developing successful communication plans
Year of publication: |
2010
|
---|---|
Authors: | Kang, Doo Syen |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 3/4, p. 263-279
|
Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Kultursektor | Cultural sector | Verbrauchereinstellung | Consumer attitudes |
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