The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies
Year of publication: |
2005
|
---|---|
Authors: | Krider, Robert E. ; Li, Tieshan ; Liu, Yong ; Weinberg, Charles B. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 4, p. 635-645
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | distribution | marketing tools | movies | state-space diagrams | time series |
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