The left-digit bias: when and why are consumers penny wise and pound foolish?
Year of publication: |
2020
|
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Authors: | Sokolova, Tatiana ; Seenivasan, Satheesh ; Thomas, Manoj |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 4, p. 771-788
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Subject: | left-digit bias | memory-based evaluations | numerical cognition | price evaluations | reference prices | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kognition | Cognition |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/0022243720932532 [DOI] 10.1177%2F0022243720932532 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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