The Lexus or the olive tree? : trading off between global convergence and local divergence
Koert van Ittersum; Nancy Wong
| Year of publication: |
2010
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|---|---|
| Authors: | Ittersum, Koert van ; Wong, Nancy |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 2, p. 107-118
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Wirtschaftliche Konvergenz | Economic convergence | EU-Staaten | EU countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987354