Market entry strategies : an emerging market perspective
Year of publication: |
1994
|
---|---|
Authors: | Douglas, Susan P. |
Other Persons: | Craig, C. S. (contributor) |
Published in: |
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade. - Los Angeles, Calif. [u.a.] : Sage, ISSN 0015-7325, ZDB-ID 862650-9. - Vol. 29.1994, 2, p. 115-127
|
Subject: | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Theorie | Theory |
-
Defensive strategy framework in global markets : a mental models approach
Karakaya, Fahri, (2010)
-
Market entry strategies : an emerging market perspective
Douglas, Susan P., (2004)
-
Verteidigungsstrategien etablierter Medienunternehmen gegen neue Wettbewerber
Lutz, Marko, (2005)
- More ...
-
International marketing research
Craig, C. Samuel, (2005)
-
Douglas, Susan P., (1995)
-
Reassessing global marketing strategy
Douglas, Susan P., (2008)
- More ...