The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
Waleed Shleha, Yancy Vaillant and Jonathan Calleja-Blanco
| Year of publication: |
2023
|
|---|---|
| Authors: | Shleha, Waleed ; Vaillant, Yancy ; Calleja-Blanco, Jonathan |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 718-738
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| Subject: | Distribution channels | Internationalization | Service | Service-dominant logic | Servitization | Vertriebsweg | Distribution channel | Service-Dominant Logic | Marketingtheorie | Marketing theory | Leistungsbündel | Bundling strategy | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-10-2021-0320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469951