The link between consumer-facing technologies and customer experience in physical retail environments : a critical literature review
Year of publication: |
2024
|
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Authors: | Lahmeyer, Sarah ; Roemer, Ellen |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 34.2024, 2, p. 128-159
|
Subject: | Consumer-facing technology | customer experience | omnichannel | physical retailing | semi-systematic literature review | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy |
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