The linkage between social media influence and sustainable fashion consumption : alignment with SDG12 in the fashion industry
Madhura K, Niyaz Panakaje and S M Riha Parvin
Year of publication: |
2024
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Authors: | Madhura K ; Panakaje, Niyaz ; Parvin, S. M. Riha |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 30.2024, 5, p. 184-204
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Subject: | Consumer attitudes | Digital marketing strategies | SDG 12 | Social media influencers | Sustainable Fashion Consumption (SFC) | Mode | Fashion | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Bekleidungsindustrie | Clothing industry | Influencer | Textilhandel | Textile distribution | Nachhaltiger Konsum | Sustainable consumption |
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