The long and short of it : why are stocks with shorter runs preferred?
Year of publication: |
2010
|
---|---|
Authors: | Raghubir, Priya ; Das, Sanjiv R. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 6, p. 964-982
|
Subject: | Aktienoption | Stock option | Fälligkeit | Maturity | Anlageverhalten | Behavioural finance | Informationsverhalten | Information behaviour | Entscheidung unter Risiko | Decision under risk | USA | United States |
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