The long tail : why the future of business is selling less of more
Chris Anderson
| Year of publication: |
2006 ; 1. ed.
|
|---|---|
| Authors: | Anderson, Chris |
| Publisher: |
New York : Hyperion |
| Subject: | Marktforschung | Telemarketing | Internet | Angebot | Nachfrage | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 238 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4013-0237-8 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004879991