More on luxury anti-laws of marketing
Year of publication: |
2013
|
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Authors: | Bastien, Vincent ; Kapferer, Jean-Noël |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 19-34
|
Subject: | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management |
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