The luxury watches as double-storied symbol system : brand historicity in a historical China
Year of publication: |
2018
|
---|---|
Authors: | Wang, Dingjian ; Yamashita, Yuko |
Published in: |
Hitotsubashi journal of commerce & management. - Tokyo : [Verlag nicht ermittelbar], ISSN 0018-2796, ZDB-ID 217482-0. - Vol. 52.2018, 1, p. 7-20
|
Subject: | Luxusgüter | Luxury goods | China | Markenführung | Brand management | Geschichte | History |
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