The magnitude of change effect in store remodeling
Year of publication: |
December 2017
|
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Authors: | Ferraro, Carla R. ; Danaher, Tracey S. ; Danaher, Peter J. ; Sands, Sean J. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 4, p. 440-457
|
Subject: | Store environment | Store remodeling | Field experiment | Satisfaction | Loyalty | Reference points | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade |
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