The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Lea Iaia, Simona Leonelli, Francesca Masciarelli, Michael Christofi, Sir Cary Cooper
| Year of publication: |
2022
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|---|---|
| Authors: | Iaia, Lea ; Leonelli, Simona ; Masciarelli, Francesca ; Christofi, Michael ; Cooper, Cary |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 954-966
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| Subject: | Dark triad | Masstige marketing | Personality traits | Smartphone brands | Technology adoption propensity | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Innovationsakzeptanz | Innovation adoption | Mobiltelefon | Mobile phone | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.05.057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325735