The management and marketing of services
Peter Mudie and Angela Cottam
| Year of publication: |
1993
|
|---|---|
| Authors: | Mudie, Peter ; Cottam, Angela |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Dienstleistung | Management | Lehrbuch | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 269 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7506-0789-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004159279