Services marketing management
Peter Mudie and Angela Pirrie
| Year of publication: |
2006 ; 3. ed.
|
|---|---|
| Authors: | Mudie, Peter ; Cottam, Angela |
| Publisher: |
Amsterdam [u.a.] : Elsevier BH |
| Subject: | Dienstleistung | Management | Lehrbuch | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 267 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 2. Aufl. u.d.T.: Mudie, Peter: The management and marketing of services |
| ISBN: | 0-7506-6674-9 ; 978-0-7506-6674-9 |
| Classification: | Dienstleistungen: Allgemeines ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004887921